Persona

Posted at: 2:19 PM by Hammad

Lately, I've been tracking various types of user behaviour when using web sites; you know, the usual kind of thing like navigation use, links, calls to action etc.

One strange behaviour patterm that has come to my attention though was actually one of my own!

I've noticed that when I see long web pages (e.g. with a scroll), it doesn't quite put me off, but I generally scroll down to the bottom straight away - to get a feel for how long the content is that I'm about to either enjoy or waste my time on.

Quite often, I'll then start reading back up the page in blocks/paragraphs; in a weird attempt to see if the rest of the article is worth reading. I guess it's a kind of 'read the last page of the book' type of syndrome.

Now I know many of you will think that I'm just plain stupid (and perhaps you're right), but I wonder how many other people out there have a similar behaviour pattern and indeed if the percentages are high enough to actually give this more thought when architecting a content page wireframe or design.

I'll put this to the test and report back anything new I find...

Labels: content, experience, fold, scolling, testing, usability