Cross the Red Line
Posted at: 4:04 PM by Hammad
The British Red Cross has worked with Persona to produce their first online marketing campaign:
View the campaign site at www.crosstheredline.org.uk
Taking part in a sponsored run for a charity really is a win-win situation. Not only do you get fit and have some fun but you help to support some of the most noble causes we all rely on when times are tough. The British Red Cross are one such cause and have produced this site to encourage runners to join them for the Nottingham Robin Hood Marathon.
In a world of corporate sponsorship deals, we've created a campaign that is all about having fun and raising positive awareness. The campaign site has been created in Flash, with a static HTML version also available for those without the correct player or in need of accessible content. By using Flash, we've been able to create a more engaging user experience, whilst the HTML version also allows for Google traffic to get through and be indexed.
Visitors to the site can view an interactive map of the marathon routes, get training advice and pass on a digital baton to a friend to spread the message.
Labels: branding, campaign, charity, creative, digital, flash, illustration, nottingham, web site
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