Persona

Posted at: 12:14 PM by Hammad

This month we've completed an update to the ever growing Diva Telecom brand.

Since we first worked with them (almost 3 years ago), Diva have always been keen to keep their brand and communications fresh - a strategy that has clearly worked, as they're enjoying phenomenal growth (including a new home in their super-environmentally friendly offices).

In parallel to the growth of the product and service ranges Diva Telecom carry, we've produced a new suite of illustrations to bring life and identity to each one. The bright, modern styles keeps within style we previous set in the brand, justifying the approach we took (which was to plan for scale).

The new designs are already in use on a refreshed web site at www.divatelecom.co.uk

Labels: branding, creative, diva telecom, illustration

Posted at: 12:02 PM by Hammad

If you're a small, growing business that could benefit from some equity investment, you wont find a better place to research and contact the right people than the new Growth Investment East Midlands web site which was launched this month.

www.ginem.co.uk

Following a formal tendering process, the EMDA backed organisation commissioned Persona as their brand stewards and communications agency.

Our remit has been fully integrated and so far we've delivered a new visual identity, marketing material, advertorials and event signage.

The key channel though is the new web site at www.ginem.co.uk which has been developed on our Content Management System (CMS) for easy maintenance and longevity. The site has a clean, professional and modern design that's aimed at entrepreneurs, along with a suitable wealth of no nonsense news, articles and resources. It's worth bookmarking this one, as already the site content is updated regularly with events and videos.

Don't forget, if you need to regain control of your web site and could benefit from a more user-centric communications strategy, speak to us and we can have a friendly chat to see if we can help.

Labels: advertorials, cms, illustration, signage, technical, web design, website

Posted at: 6:11 PM by Hammad

This ambitious start-up is hoping to capture the imagination of Home Cinema and Media fans in the South East with it's classy web site produced by Persona.

http://www.clickandplayuk.com

Not content with using false photographs or stock libraries, Click & Play commissioned us to produce bespoke lifestyle illustrations that would inspire viewers and create a modern extension to their brand. The illustrations produced have then been enhanced in Flash to become interactive tours of the solutions they specialise in.

Not only is the site attractive, but we've produced it using W3C Standard HTML code and in line with best practice and accessibility guidelines - a trademark of all web projects produced by Persona.

Labels: creative, digital, illustration, london, web site

Posted at: 4:04 PM by Hammad

The British Red Cross has worked with Persona to produce their first online marketing campaign:

View the campaign site at www.crosstheredline.org.uk

Taking part in a sponsored run for a charity really is a win-win situation. Not only do you get fit and have some fun but you help to support some of the most noble causes we all rely on when times are tough. The British Red Cross are one such cause and have produced this site to encourage runners to join them for the Nottingham Robin Hood Marathon.

In a world of corporate sponsorship deals, we've created a campaign that is all about having fun and raising positive awareness. The campaign site has been created in Flash, with a static HTML version also available for those without the correct player or in need of accessible content. By using Flash, we've been able to create a more engaging user experience, whilst the HTML version also allows for Google traffic to get through and be indexed.

Visitors to the site can view an interactive map of the marathon routes, get training advice and pass on a digital baton to a friend to spread the message.

Labels: branding, campaign, charity, creative, digital, flash, illustration, nottingham, web site

Posted at: 6:18 PM by Hammad

Fast growing telecoms supplier Diva continue to work with Persona, this time launching an e-marketing campaign targeted at the Travel industry.

We've designed an eye-catching series of banners and email postcard email campaign, complete with an interactive landing page that highlights the areas travel and tour operators can save or make money through Diva.

See the campaign landing page

To compliment that campaign, we've also made some cosmetic enhancements to the original site to give a more vibrant and rich experience. The entire site has also undergone a search engine optimisation process to boost the brands awareness. This will be extended to Pay Per Click (PPC) ads on GYM (Google, Yahoo and MSN) with matching landing pages and a new blog. The Diva Telecom site also fully complies with W3C development and Accessibility standards, proving that you can have a responsible, cost effective and effective approach to your online marketing.

Watch this space for more news on sustainable e-marketing initiatives from Persona Creative.

Labels: banners, campaign, creative, digital, illustration, ppc, telecoms, travel, viral

Posted at: 5:21 PM by Hammad

The clever people at Picsolve have a world-class reputation as being the best in amusement park and high-speed ride photography - and with clients such as Alton Towers and The London Eye it goes without saying that they needed a world-class service whilst undergoing a re-brand.

Persona Creative have just completed the first phase of the project, with a new logo and identity suite being rolled out to their teams in the UK, EMEA, USA and Far East. Not wanting (or needing) a dramatic change in identity, we've retained the existing colour palette and simplified the logo symbol to be easier to reproduce in print, embroidery and online. Along with key assets such as stationery and a house style guide, we're producing a high impact set of software and solution diagrams to showcase the systems available to customers and how they work.

The comprehensive re-brand will be used to keep Picsolve at the top of their game as well as open up new avenues of communication with existing clients and prospects.

Labels: branding, colour, creative, illustration, logo, vid