Persona

Posted at: 6:13 PM by Hammad

How do you solve the age old problem of bringing together clever academics and innovative entrepreneurs in a way that produces effective results?

One word - Ingenuity

Following a fierce three-way pitch in early 2007, Persona have been appointed the agency of choice for this exciting project, which is being orchestrated by The University of Nottingham, UNIEI and other key partners.

It's still very early stages for Ingenuity, but we have already created the brand identity and some initial marketing literature for student workshops.

Labels: branding, creative, ingenuity, literature, logo, nottingham, uniei, university of nottingham

Posted at: 3:57 PM by Hammad

The new laws state businesses have to display no-smoking signs around their premises, but the standard White & Red sign looks pretty ugly right? Well a lot of people don't know this, but the laws actually allow you to have a sign that fits your own brand and decor; so you don't have to compromise on your signage.

To help push this message of creative freedom, we've produced some new web pages and a leaflet campaign for Badgemaster - who have many years experience in producing such signs and have the knowledge on what can and can't be done to meet the new requirements.

See the design examples below or check out www.badgemaster.co.uk for more information.

Labels: branding, creative, literature, nottingham

Posted at: 8:57 AM by Hammad

Badgemaster

Awarded the Royal Warrant for their outstanding manufacturing and service, market leader Badgemaster have been working with us for almost a year - completely modernising their brand and market positioning.

As well as design and layout, we've shot a whole new new range of photographs - macro images of the badges and portraits of real clients in situ.

Badgemasters enviable client list includes the likes of Bentley, Premier Travel Inn and Boots - so it was important that we portray the prestige within the company, but also how accessible the products are.

We've been producing product literature for the entire range, including:

• Personalised Name Badges
• Enamel Badges
• Reusable 'Instabadges'
• Interior Signage

Next up, we're working on a very visual 'Design your own badge' system, complete with 3D renders and an animated demo of how it all works.

Keep an eye out for our new online portfolio which will showcase more of the creative output from the studio.

Labels: creative, literature, photography