Brand overhaul for Rozone
Posted at: 9:59 AM by Hammad
Pretty much most of the team at Persona are bonefide petrol heads, so when Rubery Owen subsidary Rozone called upon us for a a brand overhaul, we came over all giddy from the fumes of excitement and a chance to trawl through the British Racing Motors (BRM) brand and archives they still own.
Rozone and their new service arm Rozone Direct are suppliers of sustainable solutions to mechanical, industrial and engineering clients such as the Royal Mail and the Ministry of Defense. Serious stuff, which is why our newly developed tag line reflects the triple-play focus of the group- 'Protecting your pounds, your people & your planet'.
The extensive brand refresh is one of the most comprehensive we've done at Persona and both the team and the client are very proud of the work so far. We've faced the challenge of legacy identity symbols, group company structure and a new service division all needing to convey a revised message that acknowledges the past, enhances the present and creates the future.
Some of the things covered in the initial brand project have been:
- Modernisation of the corporate identity
- Creation of a new sub-brand for a new van sales operaton
- Extensive brand guidelines Vehicle signage (for a extra long wheel base Merc Sprinter!)
- Sales and corporate presentations; design and content Brochures and communication literature
- A concept for a new way of thinking about sustainabilty!
Next up we'll be addressing the Web and PR strategy of launching the sustainability brand concept- very exciting stuff, so watch for updates.
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