Persona

Posted at: 5:17 PM by Hammad

This year we began work on a fantastic new project with The Psychic Highway. Our good friends at Diva Telecom put us in touch with them to create their new logo, and they loved the design so much they wanted us to do more work for them.

The Psychic Highway specialise in Healing, Astrology, Tarot and many other psychic aspects. Helen at The Psychic Highway asked us to design some Oracle cards that can be used to help guide people with the answers they are searching for.

She contacted her angels to let us know what colours to use based on their meanings. We then used our own angels (our fantastic design team) to create the Oracle Cards. Everyone is extremely excited about them and they will be available to buy online for those that are looking for some guidance. They have even been advertised on Psychic TV - and went down a storm!

Take a look for yourself at www.thepsychichighway.com.

Labels: branding, creative, identity, logo

Posted at: 6:13 PM by Hammad

How do you solve the age old problem of bringing together clever academics and innovative entrepreneurs in a way that produces effective results?

One word - Ingenuity

Following a fierce three-way pitch in early 2007, Persona have been appointed the agency of choice for this exciting project, which is being orchestrated by The University of Nottingham, UNIEI and other key partners.

It's still very early stages for Ingenuity, but we have already created the brand identity and some initial marketing literature for student workshops.

Labels: branding, creative, ingenuity, literature, logo, nottingham, uniei, university of nottingham

Posted at: 9:59 AM by Hammad

Pretty much most of the team at Persona are bonefide petrol heads, so when Rubery Owen subsidary Rozone called upon us for a a brand overhaul, we came over all giddy from the fumes of excitement and a chance to trawl through the British Racing Motors (BRM) brand and archives they still own.

Rozone and their new service arm Rozone Direct are suppliers of sustainable solutions to mechanical, industrial and engineering clients such as the Royal Mail and the Ministry of Defense. Serious stuff, which is why our newly developed tag line reflects the triple-play focus of the group- 'Protecting your pounds, your people & your planet'.

The extensive brand refresh is one of the most comprehensive we've done at Persona and both the team and the client are very proud of the work so far. We've faced the challenge of legacy identity symbols, group company structure and a new service division all needing to convey a revised message that acknowledges the past, enhances the present and creates the future.

Some of the things covered in the initial brand project have been:

• Modernisation of the corporate identity
• Creation of a new sub-brand for a new van sales operaton
• Extensive brand guidelines Vehicle signage (for a extra long wheel base Merc Sprinter!)
• Sales and corporate presentations; design and content Brochures and communication literature
• A concept for a new way of thinking about sustainabilty!

Next up we'll be addressing the Web and PR strategy of launching the sustainability brand concept- very exciting stuff, so watch for updates.

Labels: branding, colour, creative, livery, logo, vid

Posted at: 5:21 PM by Hammad

The clever people at Picsolve have a world-class reputation as being the best in amusement park and high-speed ride photography - and with clients such as Alton Towers and The London Eye it goes without saying that they needed a world-class service whilst undergoing a re-brand.

Persona Creative have just completed the first phase of the project, with a new logo and identity suite being rolled out to their teams in the UK, EMEA, USA and Far East. Not wanting (or needing) a dramatic change in identity, we've retained the existing colour palette and simplified the logo symbol to be easier to reproduce in print, embroidery and online. Along with key assets such as stationery and a house style guide, we're producing a high impact set of software and solution diagrams to showcase the systems available to customers and how they work.

The comprehensive re-brand will be used to keep Picsolve at the top of their game as well as open up new avenues of communication with existing clients and prospects.

Labels: branding, colour, creative, illustration, logo, vid