Persona

Posted at: 6:13 PM by Hammad

How do you solve the age old problem of bringing together clever academics and innovative entrepreneurs in a way that produces effective results?

One word - Ingenuity

Following a fierce three-way pitch in early 2007, Persona have been appointed the agency of choice for this exciting project, which is being orchestrated by The University of Nottingham, UNIEI and other key partners.

It's still very early stages for Ingenuity, but we have already created the brand identity and some initial marketing literature for student workshops.

Labels: branding, creative, ingenuity, literature, logo, nottingham, uniei, university of nottingham

Posted at: 4:04 PM by Hammad

The British Red Cross has worked with Persona to produce their first online marketing campaign:

View the campaign site at www.crosstheredline.org.uk

Taking part in a sponsored run for a charity really is a win-win situation. Not only do you get fit and have some fun but you help to support some of the most noble causes we all rely on when times are tough. The British Red Cross are one such cause and have produced this site to encourage runners to join them for the Nottingham Robin Hood Marathon.

In a world of corporate sponsorship deals, we've created a campaign that is all about having fun and raising positive awareness. The campaign site has been created in Flash, with a static HTML version also available for those without the correct player or in need of accessible content. By using Flash, we've been able to create a more engaging user experience, whilst the HTML version also allows for Google traffic to get through and be indexed.

Visitors to the site can view an interactive map of the marathon routes, get training advice and pass on a digital baton to a friend to spread the message.

Labels: branding, campaign, charity, creative, digital, flash, illustration, nottingham, web site

Posted at: 3:57 PM by Hammad

The new laws state businesses have to display no-smoking signs around their premises, but the standard White & Red sign looks pretty ugly right? Well a lot of people don't know this, but the laws actually allow you to have a sign that fits your own brand and decor; so you don't have to compromise on your signage.

To help push this message of creative freedom, we've produced some new web pages and a leaflet campaign for Badgemaster - who have many years experience in producing such signs and have the knowledge on what can and can't be done to meet the new requirements.

See the design examples below or check out www.badgemaster.co.uk for more information.

Labels: branding, creative, literature, nottingham

Posted at: 9:04 AM by Vivienne

Who couldn't do with some more PR right? Positive coverage for your organisation is a tricky thing to get and we often hear from our clients the stress and disappointment they go through trying to get some.

Following the success of our branding seminar in December, the lovely people at Nottingham Business Ventures (our local enterprise support agency; aka NBV) have asked us to speak about PR & Publicity and are hosting an afternoon session all about it for us.

• Tuesday 27th February
• 13:00 - 17:00; just after lunch
• Mercury House, Northgate, New Basford, Nottingham

To reserve your place (it's only a tenner!), give us a ring on 0115 9484454 or you can book online at www.nbv.co.uk. Don't forget to invite anybody else you think might benefit from a little extra PR.

The afternoon will be broken into three parts, each lasting 45 mins (so it's long enough to be useful and short enough to prevent you getting bored).

1. An overview of PR

13:30 - 14:15

Overview of basic terms, concepts and practices How PR works for and against you Avenues for PR available to you

2. Taking Action

14:15 - 15:00

Planning your PR strategy Creating a PR tool kit Working with the media Using suppliers

15:00 - 15:15: 15 min Break

3. Practical Advice

15:15 - 16:00

Writing press releases & other media material Creating a PR database PR in the context of your brand Budgeting Tracking success and failure

16:00 - 17:00: Questions & Answers session

Next quarter, we'll be switching the sessions to cover Digital marketing.

Labels: event, media, nottingham, pr

Posted at: 10:32 AM by Vivienne

To combat the post holiday blues and also celebrate the start of our third year, we're taking over The View from the Top gallery in Nottingham City Centre to hold an exhibition of our creative work - with a VIP-only preview party on the 30th of this month.

The exhibition will showcase all the different types of communication work we produce. Everything from web sites, brand identities and publicity events will be on display and you can get a real sense of how Digital, Brand and Media make up an integrated marketing strategy.

Anybody can come along to the exhibition itself between 31 Jan and 4 Feb, but if you haven't received your VIP invite in the post for the party, be sure to email viv@personacreative.com to request one. Hurry though, as spaces are very limited indeed.

Look forward to seeing you at the party, but if you can't make it - feel free to drop by the exhibition between 31 Jan and 4 Feb anyway.

Labels: event, gallery, media, nottingham, persona