Persona

Posted at: 3:48 PM by Hammad

Our old pals at Toshiba have been keeping us very busy recently, with a whole host of projects being worked on throughout the Persona team, such as:

A new style of Flash and graphic banner adverts. The theme of summer is present in both campaigns and will be changed to Autumn as the new school year starts in September.

Community Pages within the Toshiba web site

These pages contain product, solution and support information for different community groups Toshiba specilises in. We've created new layout grids that can be used in their existing CMS template system and made good use of the lifestyle photography we have previously shot for them to represent the actual communities.

Premium Service web site for the education sector

Toshiba also asked us to carry the new, modern brand elements through to a secure web site for the education market. Under the 'Premium Service' banner, Toshiba will be rolling our more sites that focus on their channel audiences and our designs ensure the visitors have an easy to use navigation and a lasting user experience.

Next month, we'll be launching our most exciting project with Toshiba to date - a sponsorship site for Toshiba and Transformers the movie. You won't want to miss the next edition of our newsletter when we 'roll out' with the Autobots.

Labels: banners, branding, campaign, creative, digital, flash, photography, toshiba

Posted at: 8:57 AM by Hammad

Badgemaster

Awarded the Royal Warrant for their outstanding manufacturing and service, market leader Badgemaster have been working with us for almost a year - completely modernising their brand and market positioning.

As well as design and layout, we've shot a whole new new range of photographs - macro images of the badges and portraits of real clients in situ.

Badgemasters enviable client list includes the likes of Bentley, Premier Travel Inn and Boots - so it was important that we portray the prestige within the company, but also how accessible the products are.

We've been producing product literature for the entire range, including:

• Personalised Name Badges
• Enamel Badges
• Reusable 'Instabadges'
• Interior Signage

Next up, we're working on a very visual 'Design your own badge' system, complete with 3D renders and an animated demo of how it all works.

Keep an eye out for our new online portfolio which will showcase more of the creative output from the studio.

Labels: creative, literature, photography

Posted at: 8:54 AM by Hammad

Constructing the built environment

Construction is a funny game. It covers everything from government policy to trade skills and employment; so when the East Midlands Centre for constructing the Built Environment (EMCBE) asked us to help them with publicity and awareness, it was a challenge we couldn't resist.

Over the last few months, we've updated the branding, tone and communication channels for the regional body that champions all facets of the industry.

Some of the projects we've delivered include:

• Press and media management
• Event coverage
• Email newsletters
• Web design
• Brand refresh

The communication strategy is now being rolled out across the enterprise and supply chain.

Labels: branding, event, media, photography, pr