Monday, 30 June 2008

Growth Investment launch new CMS web site

Posted at: 12:02 PM by Hammad

If you're a small, growing business that could benefit from some equity investment, you wont find a better place to research and contact the right people than the new Growth Investment East Midlands web site which was launched this month.

www.ginem.co.uk

Following a formal tendering process, the EMDA backed organisation commissioned Persona as their brand stewards and communications agency.

Our remit has been fully integrated and so far we've delivered a new visual identity, marketing material, advertorials and event signage.

The key channel though is the new web site at www.ginem.co.uk which has been developed on our Content Management System (CMS) for easy maintenance and longevity. The site has a clean, professional and modern design that's aimed at entrepreneurs, along with a suitable wealth of no nonsense news, articles and resources. It's worth bookmarking this one, as already the site content is updated regularly with events and videos.

Don't forget, if you need to regain control of your web site and could benefit from a more user-centric communications strategy, speak to us and we can have a friendly chat to see if we can help.

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Tuesday, 10 June 2008

A glimpse into the future of CSS

Posted at: 2:56 PM by Lewis

I often try to keep up-to-date with the latest developments at the W3C, and in particular with CSS. There are many useful and promising features outlined for CSS3 (the next spec for CSS standards, which are in development as I speak) that have already got me excited probably more than is really necessary. One of the more obviously inspiring advancements though, will be with web fonts.

For years web designers have been mostly stuck in a rut with web typography; restricted to a only a handful of fonts because developers such as myself have to keep a tight reign on what's possible, knowing that fonts on one particular computer will not be the same on another's. Although the solution to these restrictions has traditionally been to create imagery to represent such fonts, this and other methods present their own set of problems and required work-arounds for developers, and in general we remain restricted - stuck in the past. It's amazing how little progress (though some would say obvious given the circumstances) has been made with web typography over the years, despite the capabilities being there for some time.

CSS3's font selector should eradicate all of that. With it, it will be possible for developers to specify not just another boring old font, but actual TrueType fonts. How? By simply referencing the location of the font file itself in a CSS, so if the user has the font installed on their machine or not, it won't matter because the CSS can pull them in accordingly and render them on the page (providing they are using a web browser which supports CSS3, of course.)

Currently, only the latest version of Apple's Safari browser has implemented the spec - but it's there, and it works. Both Opera and Firefox plan to include the selector in upcoming versions of their browsers.

Problems? As always, Microsoft (in their own non-standard ways) are unlikely to be keen on such a method, and instead propose a font format of their own. Although they are beginning to demonstrate better understanding and willingness to comply to standards with their upcoming Internet Explorer 8, only time will tell if the specs are properly implemented. Hey, we can hope, right?

In the mean time, we can all declare support for features like this by supporting, using and actively promoting the use of standards-based browsers such as Firefox and Safari, which do take the time to follow these exciting proposals, and in turn send out a clear message to those who don't. Because in the end, designers, developers and the general public want feature-rich functions like this, making the web just that little bit more engaging to use in the process.

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Thursday, 31 January 2008

A hyphenated new URL for our CMS web site

Posted at: 3:51 PM by Hammad

With a new year, comes a new Persona web site, available for preview at:

www.per-so-na.com

We've designed the new site to be much fresher and brighter, whilst fully integrating our new 'Experience' division into the brand palette.

The site is made using our Content Management System (CMS) that will hopefully mean we can keep it updated more regularly than before. Still to come is a new blog, many more content pages and fresh work in the portfolio.

Feel free to have a browse around and let us know what you like/dislike. It's still in beta stage, so we might even be able to squeeze some suggestions into the final version.

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