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Hello
Welcome to the new look Persona email - complete with matching web site at www.per-so-na.com.
It's been a while since we've sent out our e-newsletter and we've had lots of complaints from fans saying they'd like to see a return to our monthly updates - so here you have it, complete with a new design to suit our new web site.
We hope you enjoy the new web site and the email stories below. Be sure to add our RSS feed to your reading list too and we'll be in touch again soon. |
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Heroes aren't born. They're built (by Toshiba)
This summer, we've produced ANOTHER movie tie-in for our good pals at Toshiba - this time with Iron Man.
http://ironman.toshiba.co.uk
Following on from the success of Transformers last year (http://transformers.toshiba.co.uk), we were asked to produce a similar campaign for this summers blockbuster Iron Man.
We gave the site a bright look and feel, which switches to Tony Starks viewing screen as you move your way through the menu. Here you can explore Toshibas newest and slickest laptops to date, along with the chance to win a VIP trip to LA and Paramount Studios!
As well as the campaign site, we've produced banners and are currently half way through a focused viral marketing exercise to drive traffic and boost conversions for our client.
Having smashed our traffic and conversion targets on Transformers, they were tripled by Toshiba for the Iron Man campaign! The good news is that our Media team are already two thirds of the way there and on course to deliver traffic levels almost as big as the movies box office (well, not quite that many, but a lot!). |
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Persona: The new oracle for The Psychic Highway
This year we began work on a fantastic new project with The Psychic Highway. Our good friends at Diva Telecom put us in touch with them to create their new logo, and they loved the design so much they wanted us to do more work for them.
The Psychic Highway specialise in Healing, Astrology, Tarot and many other psychic aspects. Helen at The Psychic Highway asked us to design some Oracle cards that can be used to help guide people with the answers they are searching for.
She contacted her angels to let us know what colours to use based on their meanings. We then used our own angels (our fantastic design team) to create the Oracle Cards. Everyone is extremely excited about them and they will be available to buy online for those that are looking for some guidance. They have even been advertised on Psychic TV - and went down a storm!
Take a look for yourself on the Persona Blog. |
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Persona @ Internet World
It's been a busy 2008 so far at Persona, with new team members, a new studio & workshop and a whole host of new projects.
Not only that, but we've just got back from a hectic week in London, where we exhibited for 3 days at Internet World - the largest show of it's kind in Europe! It was great fun meeting our peers and partners, whilst holding our head up high with pride from the work we produce for you - our clients.
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Persona Experience gets chummy
Our dedicated User Experience division has been on a roll ever since we appeared as a 6-page cover feature in .NET Magazine.
Top-tier skills in User Experience are in high demand across the digital industry and many agencies are now choosing to partner with Persona for this specialism rather than recruit in-house. This is because we can provide a level of service second to none, whilst being commercially competitive too.
In the last 6 months alone, we have a confirmed partner base of 5, with agencies in Scotland, Cambridgeshire and even London all working with us.
Keep in touch with us at Persona, as there are some very exciting and innovative things to come in this arena. |
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