Whoooosh! There goes Easter for another year

How is your marketing plan going so far? Got the new business you wanted? Grown into that new market yet? Effective marketing is often as elusive as the sun in Britain, but with these three articles we've written for you, you might just be able to turn things around in Q2.

In the meantime why not celebrate another (often overlooked) English tradition - St. George's Day (well, St. Patrick always gets a good send off each year, so here's to yesterdays fuzzy heads!)

Digital Marketing is too expensive now - I can't justify the ROI.

Once upon a time the Internet was created. Then, everybody found out about it and started using it to connect all over the world. Then, the world went crazy and thought it was a magic place where you could sell anything to anybody. The bubble burst and all those silly people got their fingers burnt.

Things didn't end there though, what follows is a magical tale of fantasy and reality. Follow this link to discover what wonders lie ahead.

If you have a products/services or trade through your own skills and experience, you have a brand. Chances are you've been building it up for a while too; not just your current visual identity, but a subconscious persona that combines communication, reputation, trust and accountability. What's really interesting about your brand is that it could be worth a fortune.

We've prepared some notes on how you can start to assess your brand here.

Buying expensive ad space guarantees you a slice of the pie - placed in the right media it'll be seen by your audience and it's where you have full "advertorial" control. But it's not cheap and free it certainly isn't. The alternative is to create your own news regularly and using your own business as the publicity platform. The sticking point is you may not always have something to say - so, create your own publicity.

Find out how by reading the full article.

Snips from the blog

> Palm Olive receives Nomination

The Star of our Stairwell, Palm Olive has been nominated by judges at Urban Planters for her unique installation. The project took 2 days to complete due to its unusual location; 'floating' in the stairwell. Palm Olive certainly makes a statement and little wonder she's up for an Oscar.

> Read the full blog anytime at http://blog.personacreative.com