The British Summer time is almost over

Now that the August bank holiday is behind us, we're on the home stretch towards 2007 already. To give you a pick me up, we thought we'd make the theme of this edition of our newsletter Exclusivity.

• We reveal a potentially costly problem you can now thankfully avoid.
• We launch a live project blog that shows how we work, up close & personal.
• We accounce a winner to our summer PR survey

Not only are we spoiling you with such exclusive content, but there is a once in a lifetime chance for a talented designer to join our graduate scheme.

Going Live!

Over the last couple of months, we've been faced with a similar problem from a number of our clients who have web site's going live and it could all be attributed to Gophers.

Don't worry, we're not working on the comeback show for BBC's Gordon T Gopher, but it's ironic how his show name "Going Live" is exactly where our problem lies. Back when the Internet was just getting it's act together "Gopher" was a way to search it - before the combined might of MSN, Yahoo! and of course Google; who now dominate what we find online.

Like many of our clients, your web site may have built up a good reputation with the search engines and in some cases even been assigned a decent Google rank. Web log analysis shows that the usual suspects of Google, Yahoo! and MSN are providing the lions share of your current traffic and they all have pages cached and indexed - some of our clients have hundreds of quality content pages in the memory banks of the search engines!

So where is the problem right? Well, read more on our blog to find out. It might just help you avoid a costly mistake.

This month, we're doing something very special in partnership with one of our newest clients, Heath Reid; a lifestyle membership service that offers exclusive privileges, discounts, invitations and recommendations on the finer things in life.

We're launching a live project blog that you can visit to see what happens during a brand evolution and web design project from start-to-finish.

http://blog.personacreative.com/heathreid

The project blog will be a place where the Persona and Heath Reid team collaborates on issues such as information architecture, design concepts and user acceptance testing. As well as this we'll be posting meeting notes, decision making discussions and even video footage of meeting sessions!

It's a unique opportunity to see how we work first hand as well get the clients point of view - all from the comfort of your own desk.

Make sure you check the blog regularly over the next few weeks and if you'd like to be notified of updates you can subscribe to the RSS feed.

Following our 2006 PR survey, we're delighted to announce the winner of a Persona managed PR campaign is Cornelius & Co - a growing accountancy practice, headed by Director Sarah Cornelius.

Find out what Sarah had to say when told she'd won

Commiserations to our survey responses that didn't win this time, but the good news is we've read and analysed everybody's views and as a result have created a series of new services to help get you started in Digital, Brand and Media activity.

Basics, from Persona Creative

There are lots of other exciting new media initiatives that we are currently developing and are pleased that we are getting support from clients, prospects and enterprise development organisations - keep reading our blog and newsletter for more information as we announce it.