Think you can do better than Sven?

Like Sven, we at Persona are strong believers in the gold-old 4-4-2 formation; especially when it comes to putting together a marketing team that delivers the best results. But as a famous pundit once said, "It's the team that make the formation, not the formation makes the team".

See if you have what it takes to make the right choices to put together a world class marketing team by playing Persona Manager 2006 - our interactive game that carries a not-to-subtle message about us being the right people to handle your marketing communication projects.

> http://www.persona442.com

Can you make it into our leaderboard or will you crumble into a heap when trying to go forward? Send a link to the game to all your mates and settle that bet of who makes a better team manager once and for all!

Acronym Stanley.

As well obsessing over our interactive game this month, we've also made some forward progress on our tactical play.

The Persona Creative web site is now compliant with the new rules:

• W3C Compliant XHTML Transitional
• W3C Compliance with Accessibility checks - to Priority 3

We've sorted out our page headers, crossed all the bars and tackled all the obstacles to make our web site the best in the world (probably). Hopefully these subtle changes will make our site easier for you to read and navigate, but more importantly - demonstrate that we know how to play the beautiful game better than anybody else. There are still a few minor points being work up, so if you can spot the difference, please let us know.

If you fancy causing a few upsets to your competition and bagging a few shock victories along the way, the second-half of 2006 is your chance to fire on all cylinders.

Basics, by Persona Creative is a new suite of services that have been hand-picked to get you rookies match-fit and ready for the big games.

We don't want to spoil things until the later stages of the tournament, so make sure you keep checking out the commentary on our emails, blog and web site.

Not all of us are football crazy and football mad and so for the rest of you, we thought we'd remind you of another big game that's getting a lot of attention - our 2006 PR Survey of course!

A big thanks to everybody who has taken part so far. For those of you who haven't, shame on you. If the chance to bag yourself Five Grand's worth our our services as the main prize wasn't enough of an incentive, you'd be helping to make the world (of PR) a more even court for business men and women everywhere. Because we're such lovely people, we've extended the survey for a couple of weeks for you - so serve up this link to your buddies before it's game, set and match.

> http://www.personacreative.com/mediasurvey

(The responses to far are already a big eye-opener, so watch out for our report after Wimbledon finishes and also the exciting new services we're launching as a result of our findings!)