Can you believe it's already the end of March?

St Patrick's Day is all over (although, it takes longer to recover each year somehow) and everything seems to be flying by so quickly - soon it will be St Georges Day, then May Day and before you know it - we're all a year wiser.

Well, you'll be glad to know we haven't missed a trick here at Persona Creative - so here is our third edition of marketing updates for 2006. If you have any topics you would like us to talk about in the future, just let us know by replying to this email.

The Third Generation - Mobile Marketing to the masses

I'm going to get straight to the point - Take mobile marketing seriously NOW.

The mighty mobile has shown it has moved on from the early days of 'WAP Crap' and placed itself in pole position as the gadget of choice for consumer interaction.

If you don't think it's relevant to you, read the full article.

> If you find this article useful, why not send it to a friend or colleague?

Ethical marketing is not just for Christmas, it's for life

With big brands buying out their eco-friendly counterparts and junk food being re-badged with nutritional values - ethics in business is here with a bang and everybody seems to be jumping on the bandwagon. Can it last, or is it just a gimmick?

Having ethics is good for business . Read the full article.

> If you find this article useful, why not send it to a friend or colleague?

Who owns the media? You do...

There is a LOT of change happening in the media at the moment. Probably as much as any time in history. The best part is, most of it is due to people power - it all means new opportunities to market.

You can learn all about it by reading the full article.

> If you find this article useful, why not send it to a friend or colleague?

Snips from the blog

> This month we open our doors for not one, not two, but THREE new job vacancies at Persona Creative. We're looking for a Talented Flash Designer, a Super-clever ASP.NET Developer and an Eye-catching Photographer. Let us know of anybody who fits the bill by sending an email to careers@personacreative.com

> Our resident giant tree, Sideshow Bob has got a new friend - Palm Olive. After a few hurdles, our floating palm tree is now towering over the stairwell, providing a striking green canopy for us all to walk under. Palm Olive has also brought a friend to guard the hallway - Cactus Pete.

> Don't forget to check out our studio web site if you haven't already.

> Read the full blog anytime at http://blog.personacreative.com