Digital marketing rocks!
Or at least we think so anyway. A cost effective channel, with quick turn around times, the ability to track success criteria and a constantly hungry and growing audience of consumers - what's not to love?
Well, it appears as though not everybody agrees. There are still organisations out there (big and small) who simply haven't got with the program. Maybe they are scared, maybe they have been burnt in the past or maybe they just don't fully understand the potential. One thing is for sure, it's a brave new world out there in cyberspace (and the blogosphere of course ) and just like the universe itself, it seems to only get bigger.
We're asked about digital marketing opportunities so much, that we've put together a quick refresher list some of the best and most effective ways of getting the most from it.
- Optimise your web pages for better performance and ranking by the three major search engines, Google, MSN and Yahoo (also known as GYM ). Remember to create a good balance between writing for a search engine and writing for a real person! Copywriting is a skill in it's own right and web copy writing is even more specialised. Persona Creative can do both and we can also teach you to do some of it yourself (but you need talk to us first, of course ).
- Create a web gadget for the Windows Vista sidebar, or Internet Explorer 7. They have been around for a while, but with the arrival of Microsoft's new software, millions of people will be accessing them every time they start their computer or browse online. Do you want to be in front of them? Well then start thinking about web gadgets (or come and talk to us and we'll explain it all to you and give you some inspiration too ).
- Take advantage of online PR. For every credible trade publication, there are a hundred credible web sites and even more less credible ones. All are another avenue to post your publicity material to and also use to boost your search engine indexing. Remember that the people managing a professional web site are the same level of professional than in a printed magazine; treat the media with respect and as your friend (luckily we're really good at building media networks for you and also getting your stories in front of the right people and places ).
That was merely a taster, you can read a full list of 15 inspirational ideas and advice on our blog or give us a call and arrange for a more specific briefing or opportunity.
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