Happy New Year

If you're anything like us, you'll have had a busy start to 2007 already, so we've got some great stories below that will help you plan the year ahead.

• Performance analysis of a 12 month email newsletter campaign
• What we're predicting for the year ahead in marketing
• Get inspired with an invitation to an exclusive gallery exhibition

We're also hiring - so if you know any talented web developers who'd fit in at your favourite agency, be sure to get them in touch with us.

Forward this email to anybody you would enjoy reading it.

There have now been 12 new style newsletters from Persona Creative and so we thought we'd show you how an annual campaign is analysed.

We're delighted to say our email has been a huge success - helping us build stronger links with our clients and suppliers. We've seen new business come from the responses it generates and also gathered excellent feedback on the advice and examples we showcase in each edition - thank you to everybody on the list; we hope to improve it even more in 2007.

It would be well worth having a look at our full report, where you can see the key performance indicators, such as:

• Of all the emails we send, over 50% of them are opened and read.
• Over 26% of people click on at least one of the articles to read more.
• The average number of times people open our email is 2.5 times.

Each of these points are well above the industry averages and so we're very proud of our 12 month campaign - proving that quality and consistency is what's needed to keep readers interested.

You can see a full league table of industry averages (included your own) on the full blog posting on this story.

Just like we did 12 months ago, we're making three predictions for the year ahead - which should help you focus your 2007 marketing plans.

• Poor quality digital marketing will no longer be acceptable
• Companies will start to take their brand seriously again
• Online PR will become even more sought after than printed PR

You can read more detail on each by visiting the links to the full blog articles and you can also check out how last years predictions played out.

• Did mobile marketing actually come of age?
• Is ethical marketing and consumerism being taken seriously?
• Has the boom in digital marketing led to more integrated campaigns?

To combat the post holiday blues and also celebrate the start of our third year, we're taking over The View from the Top gallery in Nottingham City Centre to hold an exhibition of our creative work - with a VIP-only preview party on the 30th of this month.

The exhibition will showcase all the different types of communication work we produce. Everything from web sites, brand identities and publicity events will be on display and you can get a real sense of how Digital, Brand and Media make up an integrated marketing strategy.

Anybody can come along to the exhibition itself between 31 Jan and 4 Feb, but if you haven't received your VIP invite in the post for the party, be sure to email viv@personacreative.com to request one. Hurry though, as spaces are very limited indeed.

Look forward to seeing you at the party, but if you can't make it - feel free to drop by the exhibition between 31 Jan and 4 Feb anyway.

Copyright Persona Creative Limited 2007.
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Persona Creative • 5 King Edward Court • King Edward St • Nottingham NG1 1EW
+44 (0) 115 9484 454 • team@personacreative.com