Awareness campaigns seem to be the theme for this month, with the launch of two new web sites and a direct marketing campaign.

• Diva Telecom launch new SMS site
• Branding for a smoke free England
• Cross the Red Line with the Red Cross

Diva Telecom continue to push their brand persona with the launch of a new site for sending and managing SMS marketing campaigns.

View the site at www.divatxt.co.uk

We designed the site to be intuitive and bring the fun, vibrant brand of Diva Telecom to the world of online SMS. Unlike many other SMS marketing sites, DivaTXT is simple to use, with clear and useful content to help you decide if SMS marketing is for you.

England goes smoke free on July 1 2007!

The new laws state businesses have to display no-smoking signs around their premises, but the standard White & Red sign looks pretty ugly right? Well a lot of people don't know this, but the laws actually allow you to have a sign that fits your own brand and decor; so you don't have to compromise on your signage.

To help push this message of creative freedom, we've produced some new web pages and a leaflet campaign for Badgemaster - who have many years experience in producing such signs and have the knowledge on what can and can't be done to meet the new requirements.

The British Red Cross has worked with Persona to produce their first online marketing campaign:

View the campaign site at www.crosstheredline.org.uk

Taking part in a sponsored run for a charity really is a win-win situation. Not only do you get fit and have some fun but you help to support some of the most noble causes we all rely on when times are tough. The British Red Cross are one such cause and have produced this site to encourage runners to join them for the Nottingham Robin Hood Marathon.

In a world of corporate sponsorship deals, we've created a campaign that is all about having fun and raising positive awareness. The campaign site has been created in Flash, with a static HTML version also available for those without the correct player or in need of accessible content. By using Flash, we've been able to create a more engaging user experience, whilst the HTML version also allows for Google traffic to get through and be indexed.

Visitors to the site can view an interactive map of the marathon routes, get training advice and pass on a digital baton to a friend to spread the message.